Researching the Real Estate Market in Your Area to Set Your Price

February 25, 2023

Researching the Real Estate Market in Your Area to Set Your Price

As a real estate seller, one of the most critical decisions you will make is the asking price for your property. Setting the right price can mean the difference between a quick sale and your property sitting on the market for months. It is essential to research the real estate market in your area to make an informed decision. Let’s explore the importance of studying the real estate market in your area to set your price, the value of a real estate agent, and the role of a real estate agent in Houston, TX.

Real Estate Sellers Market

The real estate market is always fluctuating, and it’s essential to understand whether it is a buyer’s or seller’s market when setting your price. In a seller’s market, the buyers are more in number than the available properties, and as a result, sellers have more bargaining power. Conversely, in a buyer’s market, there are more properties than buyers, and sellers may have to lower their prices to attract buyers.

Also Read: Tips For Selling Your House in a Slow Market

To determine whether it is a seller’s or buyer’s market in your area, you can look at several factors. For instance, you can check the average time homes spend on the market, the ratio of listed homes to sold homes, and the number of offers sellers receive. This data will help you understand the current state of the market and what you can expect in terms of pricing.

Establishing Your Home’s Value

If you’re selling your home, it’s important to have a realistic idea of what your home is actually worth. Overpricing your home will discourage potential buyers and could result in your property sitting on the market for a longer period of time. On the other hand, if you price your home too low, you may sell it more quickly but miss out on potential earnings. The best way to find out your home’s value is to research the real estate market in your area.

Understanding Supply & Demand When Prices Change

In order to understand how prices change in the real estate market, it is important to understand the basics of supply and demand – a basic economic principle that drives price changes in markets. Price changes are caused by shifts in either the supply or demand curve. When there is a rise in demand for a good or service, while the supply remains unchanged, the prices will go up. Similarly, if there is a decrease in demand while the supply stays the same, prices will decrease.

It is important to remember that price changes are not always caused by a change in the market itself but can also be caused by a change in perceptions about the market. For example, if buyers believe that prices are going to rise in the future, they may be more willing to pay more for a property today. On the other hand, if sellers believe that prices are going to fall, they may be more likely to hold on to their properties or list them at a lower price.

Therefore, when researching the real estate market in your area, it is important to pay attention not only to current trends but also to changes in people’s perceptions about the future of the market. Only by understanding both sides of the equation can you accurately predict how prices might change and set your price accordingly.

Also Read: Texas Housing Market Predictions 2022 and 2023

Value of a Real Estate Agent

While it is possible to conduct your research and set your price on your own, a real estate agent can add significant value to the process. Real estate agents have access to a wide range of market data, including recent sales in your area, and can provide a comparative market analysis (CMA) to help you determine the right price for your property.

A CMA involves analyzing the prices of recently sold homes in your area that are similar in size, condition, and location to your property. By looking at the costs of these homes, an agent can provide you with a range of prices that are reasonable for your property.

Real Estate Agent in Houston, TX

If you are selling your property in Houston, TX, a real estate agent can be particularly helpful. Houston is a vast city with many different neighbourhoods, each with its unique characteristics and market dynamics. An agent who is familiar with Houston’s real estate market can provide you with valuable insights into the pricing and marketing strategies that are most effective in your area.

Also Read: Understanding the Benefits of Houston Real Estate Agent

Additionally, a local agent can help you navigate the legal and regulatory requirements of selling a property in Houston. This includes ensuring that you have all the necessary paperwork in order and complying with local zoning and building codes. Here’s when Jay Thomas Realtor would come in handy for you – a team of professionals with vast experience in the area & a sole motive of getting the best possible deal for their clients.

In conclusion, researching the real estate market in your area is essential to set the right price for your property. While you can do this on your own, a real estate agent can help you with valuable insights and market data for you to make an informed decision. If you are selling your property in Houston, TX, it’s particularly important to work with a local real estate agent who is familiar with the market dynamics in your area.

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Selling your house can be challenging, but with the right guidance, it can be a smooth and successful process. Whether you’re a novice seller or have experience in the real estate market, comprehending the intricacies of selling a house is crucial. The Jay Thomas Real Estate Team is committed to ensuring your selling experience is as seamless as possible.

1. Preparing Your House for Sale:

 a. Home Staging: Presenting your home in the best light is vital. Consider decluttering, depersonalizing, and arranging furniture to showcase your property’s potential.
 b. Repairs and Improvements: Address any necessary repairs and consider making strategic improvements that can add value to your home.

2. Setting the Right Price:

 a. Market Research: Analyze comparable properties in your area to determine a competitive yet realistic price for your home.
 b. Consulting with Real Estate Professionals: Seek guidance from the Jay Thomas Real Estate Team to get a professional opinion on pricing strategy.

3. Marketing Your Property:

a. High-quality Photos and Virtual Tours: Invest in professional photography and virtual tours to make a strong online impression.
b. Online Presence: Utilize various online platforms, social media, and the Jay Thomas Real Estate Team’s website to showcase your property to a broad audience.

4. Working with Real Estate Agents:

 a. Choosing the Right Real Estate Agent: Collaborate with experienced professionals like the Jay Thomas Real Estate Team to guide you through the selling process.
b. Open Houses and Showings: Allow potential buyers to experience your home through open houses and scheduled showings.

5. Negotiating Offers:

 a. Understanding the Offer: Evaluate each offer cautiously, taking into account not only the price but also contingencies, financing, and the buyer’s timeline.
   b. Counteroffers and Negotiations: Work closely with your real estate agent to negotiate terms that sync with your goals.

6. Navigating the Closing Process:

  a. Escrow and Title Company: Engage with reputable escrow and title companies to facilitate a smooth and secure closing process.
b. Home Inspection and Appraisal: Be prepared for a home inspection and appraisal, addressing any issues that may arise.

7. Finalizing the Sale:

a. Signing the Closing Documents: Review and sign the necessary paperwork to finalize the sale.
 b. Handing Over the Keys: Celebrate the successful sale and hand over the keys to the new owner.

8. PostSale Considerations:

 a. Moving Out and Cleaning: Plan your moveout process and ensure the property is left in good condition.
 b. Addressing Legal and Financial Matters: Consult with professionals to wrap up any legal or financial obligations related to the sale.

You Must Read: Navigating the Murky Waters: Understanding the Risks of Falling Property Prices and Rents in Today’s Real Estate Market

Types of House

The selling decision also varies per the type of house you own. Let’s study a little about this subject as well.

Single-Family Homes:

Selling a single-family home often involves catering to families or individuals looking for a standalone property.

Yard and Outdoor Spaces: Highlight the features of the backyard, front yard, and any outdoor amenities. Families often prioritize outdoor spaces.
Neighborhood and Schools: Provide information about local schools, parks, and community amenities, as these factors can be crucial for families.

Condominiums or Apartments:

For those selling a condo or apartment, there are unique aspects to consider:
Homeowner’s Association (HOA): Explain the role of the HOA and any associated fees. Highlight amenities like shared spaces, gyms, or pools.
Condo Regulations: Inform potential buyers about any specific regulations or rules governing the condominium community.

 Luxury Homes:

Selling a luxury home requires a more specialized approach:

High-End Marketing: Invest in top-tier marketing, including professionally shot videos, 3D virtual tours, and high-quality brochures.
Exclusive Networking: Leverage entire real estate networks and events to reach potential high-net-worth buyers.

Historical or Unique Properties:

Selling a historical or unique property involves showcasing its distinctive features:

Heritage and Architectural Significance: Emphasize the historical aspects of the property, including any architectural significance.
Preservation Considerations: Be aware of any restrictions or considerations regarding the preservation of historical elements.


For houses in need of renovation, transparency is key:

Highlight Potential: Showcase the property’s potential and provide estimates for renovation costs. Consider offering virtual staging to demonstrate possibilities.
Target DIY Enthusiasts: Appeal to buyers who are willing to invest time and effort in renovations.

 Vacation Homes:

Selling a vacation property involves marketing the lifestyle as much as the house:

Proximity to Attractions: Highlight the property’s proximity to tourist attractions, outdoor activities, or scenic views.
Rental Income Potential: If applicable, discuss the property’s potential as a vacation rental for extra income.


Selling a townhouse often involves a mix of considerations for single-family homes and condos:

Community Living: Emphasize the benefits of community living while still having a standalone property.
Shared Spaces: Highlight any communal areas or amenities that come with the townhouse complex.

Tailoring the selling process to the specific features and potential buyers of the house type ensures a more targeted and effective approach. The Jay Thomas Real Estate Team can provide customized guidance based on the unique characteristics of each property.

You Can Read Also: Essential Steps to Take Immediately After Receiving the Keys to Your New Home


Selling your house involves a series of strategic steps, and with the support of the Jay Thomas Real Estate Team, you can navigate this process with confidence. By preparing your home, setting the right price, marketing effectively, and working closely with experienced professionals, you increase your chances of a successful and satisfying sale. Remember, selling a house is a significant undertaking, but with the right guidance, it can be a rewarding experience that opens the door to new opportunities.

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